When we meet with a client, i.e. when we are providing therapy, we are offering a service. And clients are purchasing that service. There is a commercial transaction that is part of the experience.
And like all commercial transactions, how the customer feels about that experience is likely to affect their choices to continue or not. There are aspects of doing therapy that either help build a practice or hinder it. And if we can incorporate some of the lessons from any commercial transaction, our clients will have a more positive experience.
When we do it the right way, then clients are more likely to stay and the practice will grow. And since therapy brings in the fees we need for a business to run, this is pretty important. Fortunately most of us do therapy pretty well. We just need to add some tweaks to what we already know.
In the following documents I outline some ways of ethically building caseloads that keep clients happy.